Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling
Great marketing doesn’t start with technology—it starts with stories that move people. But as tools evolve and audiences fragment, the way we craft and deliver those stories must evolve, too.
In this fast-paced, storytelling-driven session, best-selling author Joe Lazer (The Storytelling Edge and Super Skill) introduces a practical framework for storytelling innovation—helping marketers and creatives unlock fresh ideas, explore new formats, and create narratives that resonate more deeply with modern audiences. Drawing on behavioral psychology, neuroscience, and real-world examples, Joe breaks down the three principles that help high-performing teams tell more compelling stories and push creative boundaries.
In Joe’s session, you’ll learn how to:
