Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Implementation & Management
What if your weekly marketing tasks ran themselves? Agentic AI is making that possible—autonomous software that executes work without constant oversight. This session breaks down how marketers can build, deploy, and delegate to AI agents that handle everything from content generation to workflow automation.
Christopher Penn will provide a practical, three-stage roadmap—from beginner-friendly tools to advanced frameworks—and share real examples of agents turning hours of manual work into seconds. You’ll walk away with a clear understanding of what agents are, which tools fit your skill level, and how to start using them immediately. No vendor pitches; just a practical path forward.
In Christopher’s session, you’ll learn:
