LinkedIn Video Strategy for B2B Marketers: A Simple Framework for Visibility, Trust, and Leads

LinkedIn video is one of the most underused tools in B2B marketing. Not because marketers don’t believe in video, but because most lack a repeatable system to use it.

Louise Brogan will share a practical framework for building a LinkedIn video strategy that fits real B2B workflows, whether you’re a team of one or part of a larger organization. You’ll learn how to create one core video, publish it with intention, and repurpose it to drive visibility, build trust with buyers, and generate leads.

In Louise’s session, you’ll learn:

• Why LinkedIn video behaves differently from other platforms—and how to use that to your advantage in B2B
• The most common mistakes B2B marketers make with LinkedIn video, and how to avoid them
• A repeatable create-publish-repurpose framework that works even with limited time and resources
• Different video formats for LinkedIn and when to use them, including LinkedIn live and panel/webinar hosting with LinkedIn events

Get your B2B Forum ticket now!