Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning, Marketing Strategy
Does your marketing organization ever feel like Dorothy’s house, swirling around in a tornado? You’re saying yes to everything; you have no clear, differentiated positioning or messaging; and you have a whirlwind of tactics that should work but somehow fall short. Let’s get you back on solid ground.
Megan Pratt will share real-life examples and strategies to build a marketing foundation that powers your growth, gives you confidence, and allows you to stay solid, even when the winds of change blow.
In Megan’s session, you’ll learn how to:
