2026 Program Overview

MarketingProfs B2B Forum
November 2–4, 2026 | Boston, MA

Why attend MarketingProfs B2B Forum?

You’ll gather alongside hundreds of marketers and experts focused on tips, tricks, and ways to improve the world of B2B marketing over three days of workshops, inspiring keynotes, topical sessions, and memorable shenanigans.

Every year, attendees tell us that focus on B2B marketers is what sets B2B Forum apart. Anticipating what you need, who you need to hear it from, and how to have a little fun along the way.

We’re hard at work programming MarketingProfs B2B Forum 2026. To get a feel for what we’re all about, see your 2026 workshop options, hear directly from past attendees, or check out the following video recap!

What happens at B2B Forum?

Pre-Conference

Get to know your fellow attendees at our events to break the ice and welcome you to your new home for the next few days.

Day 1: Main Conference

We kick things off with a lively opening session and keynotes before a full day of sessions. The evening brings parties and shenanigans.

Day 2: Main Conference

Early birds typically gather for a morning activity to get the blood pumping for a day of learning. We wrap up with another day of sessions plus an energetic keynote to send you off to take over the B2B world.

Workshop Day

Workshop day for attendees with an All-Access Pass.

What topics are covered at B2B Forum?

Here are just some of the topics typically covered in our program. All with a focus on B2B marketing.

  • AI & Content Generation
  • AI & Data/Analytics
  • AI Tool Selection
  • Branding & Advertising
  • Content Marketing
  • Customer Journeys & Funnels
  • Email Marketing
  • Influencer Marketing
  • Leadership
  • Lead Generation & Nurturing
  • Marketing & Sales Alignment
  • Measurement & Analytics
  • Marketing Planning
  • Marketing Strategy
  • Marketing Writing
  • ROI & Buy-In
  • SEO
  • Social Media
  • Storytelling
  • Video/Visual Marketing
  • Website & Landing Page Design

Don’t miss our best prices!

Prices increase throughout the year, so don’t wait to get your ticket! (If you need to cancel later, you can.)




Kickoff Special Rate

50% off full price!
(Limited to first 75 registrants!) 

Super Early Bird Rate

40% off full price!
(December 15 through March 8)

Early Bird Rate

30% off full price!
(March 9 through May 31)

Summer Rate

20% off full price!
(June 1 through August 23)
 

Last Chance Rate

10% off full price!
(August 24 through September 27)

Full Rate

(September 28 through November 2)


ALl-access
Pass 


$1,295


$1,550


$1,815


$2,075


$2,325


$2,595

REGISTER YOUR TEAM OF 3+

 Main conference
Pass


$995


$1,195


$1,395


$1,595


$1,795


$1,995

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See you there!

Sponsors That Change the Game

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Gold

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Cvent
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Momentive
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Partners

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