10 Surprising Customer Behavior Triggers You’ll Want to Steal

You want people to engage with your marketing—but today’s behavioral scientists have confirmed that your customers and prospects are often on autopilot. They don’t “make” decisions; they default to automatic, reflexive, hardwired responses.

Social scientists have documented 200+ of these decision defaults. While you’ve probably never heard of many, some influence what people click, who they believe, and when they buy.

Nancy Harhut will help you discover how to harness them as triggers—and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, ads, landing pages, posts, etc.—and gain an instant advantage in today’s increasingly competitive market.

In this session, you’ll learn:

• 10 surprising ways to trigger hardwired human behaviors to get the customer and prospect behavior you want—automatically
• Which scientifically-proven copy tactics make people open, read, click, and respond to today’s marketing messages—and do so without really thinking
• Numerous examples from different B2B verticals and channels that demonstrate how you can easily add these tactics to your campaigns