Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Journeys & Funnels
Trust has been declining among traditional audiences for nearly two decades. But, it’s steady in one place—people trust people like themselves. Unfortunately, it’s harder than ever for buyers to see themselves in our stories.
To create a journey that builds trust, we need to treat it like a playground, allowing people to enter and exit as they please, consume content in any order, and use content the ”wrong“ way.
By meeting the audience in the right place with the right message in the way they like to consume content, brands can create a journey that builds long-term growth.
In this session, you’ll learn how to:
