A Smarter Ideal Customer Profile: How to Identify Your Best Buyers

Most B2B marketers build ideal customer profiles (ICPs) based on gut instinct, a few anecdotes from sales, and whatever the loudest person in the room thinks. The result? Misaligned targeting, wasted budget, and a pipeline full of leads that never close.

Katie Robbert will walk you through a data-driven, AI-powered approach to building ICPs using real customer data: firmographics, technographics, psychographics, and actual marketing performance signals. You’ll leave with a repeatable, documented process you can take back to your team and run immediately.

In Katie’s session, you’ll learn how to:

• Gather and organize the specific data inputs AI needs to build an evidence-based ICP—replacing assumptions with proof
• Use AI as a pattern-recognition tool that synthesizes multiple data sources into a cohesive customer profile you can trust
• Create a framework for turning a completed ICP into an actionable marketing plan aligned to the customers most likely to buy

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