AI for Content Creation and Lead Generation

Date: November 17, 2025
Time: 9:00am–3:30pm ET, 90-minute lunch break
Price: Included with an All-Access Pass

There are infinite use cases for AI—some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.

Join Andy Crestodina in a full-day workshop and walkthrough of a comprehensive AI framework for B2B marketing based on hundreds of hours of research, experimentation, and iteration.

Yes, we’ve entered a new era where AI has changed everything… or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, you’ll explore how the most important things haven’t changed at all!

In this full-day workshop, you’ll learn:

• A full-funnel AI framework for lead generation, from the top to the bottom
• A full-cycle AI framework for content marketing, from creation to promotion to measurement
• How AI can make you better at the basics and go further into the tactics you love most about marketing

No need for subscriptions to fancy AI tools, but a ChatGPT Plus account is highly recommended.

What’s included?

• Five hours of in-person interaction with instructor Andy Crestodina
• Detailed, step-by-step walkthroughs of the AI-supported marketing methods
• A comprehensive collection of in-class activities, templates, and most important takeaways

You should attend if you:

• Are a marketer with an active content marketing program (e.g., a blog, newsletter, social accounts)
• Are a marketer from a brand with lead generation goals
• Are a marketing practitioner who has access to GA4 and a ChatGPT Plus account

This is a LIVE, in-person workshop and will not be recorded or streamed.