AI for Smarter Marketing: Easier Said Than Done

Don’t get lost in the AI hype! Join Shashi Bellamkonda to learn how to cut through the noise with a clear, strategic framework for leveraging AI in your marketing efforts. Explore beyond ChatGPT to the full spectrum of AI capabilities, from analytics and prediction to content generation.

Shashi will help you discover how to identify the right AI tools for your needs, build a compelling case for investment, and drive meaningful impact on your business objectives.

In this session, you’ll learn:

• A clear understanding of the different types of AI. Differentiate between analytical, predictive, and generative AI, and understand their respective applications in marketing.
• Practical strategies for implementing AI. Gain actionable advice on how to leverage AI in real-world marketing scenarios, going beyond the hype of ChatGPT.
• Guidance on securing buy-in from stakeholders. Communicate the value of AI projects to your CIO/CTO and other key decision-makers.