AI Is Just a Tool—Agility Is What Makes It Work

AI is already transforming marketing, but not every team will benefit equally. Those who integrate AI effectively will outpace their competition, exceed their targets, and maybe even rediscover their love of the marketing craft. Those who don’t will get stuck in endless pilot projects, frustrated teams, and wasted investments.

Make sure you end up in that first group. Twenty-year marketing veteran and expert in marketing agility Andrea Fryrear will share the hidden risks of poor AI adoption—and how to avoid them.

This isn’t about AI hype—it’s about building a real-world strategy for AI adoption that actually works.

In this session, you’ll learn:

• Why marketers who don’t adapt their ways of working will struggle to keep up
• How to roll out AI without breaking your team’s workflow or creativity
• A simple, repeatable approach to testing and scaling AI adoption