Align, Approve, Amplify: The Content Governance Strategy That Delivers Great Content Every Time

Achieving buy-in for your content strategy is a huge achievement, but on its own, it won’t give your teams the guidance they need to bring it to life. In this session, Erika Heald will break down the essential elements of a content governance framework that empowers content creators across the organization.

Erika will share how to implement governance tools, templates, and frameworks that streamline your workflows, align your teams, and ensure your content meets brand standards—without stifling creativity. Whether you’re struggling with brand consistency, compliance headaches, or bottlenecks in your approval process, you’ll gain the tools to fix it.

In this session, you’ll:

• Learn what governance really means (spoiler: it’s not just a checklist of rules) and how to tailor it to your organization’s needs
• Discover how to implement governance frameworks that provide clear guidelines while still giving teams the freedom to create
• Get frameworks to track and report on governance success to prove its value while you continuously improve your processes