Avoiding Crashouts, Burnouts, and Blowouts: Practical Strategies for Overcoming 3 Common Go-to-Market Threats

Go-to-market (GTM) success isn’t just about great strategy—it’s about avoiding the biggest pitfalls that derail launches. In this interactive session, Phoenix Harvey will discuss three major GTM threats: crashouts (when marketers hit a breaking point due to common frustrations like being sidelined or ignored), burnouts (when relentless pressure and workload overload lead to exhaustion), and blowouts (when a launch goes off the rails despite careful planning).

Phoenix will share real-world experiences and practical strategies (including free and low-cost AI enhanced techniques) to keep your GTM efforts on track. Expect candid conversations, peer sharing, and actionable takeaways.

In this session, you’ll learn:

• How to recognize and prevent crashouts by strengthening marketing’s influence and collaboration within your org
• How AI can help reduce burnout, enabling marketers to work smarter—not harder—while maintaining creativity and impact
• How to anticipate and contain blowouts, ensuring a controlled, adaptable response when launches don’t go as planned