B2B Search: AI, Google, and Search in a New World

Date: November 17, 2025
Time: 9:00am–3:30pm ET, 90-minute lunch break
Price: Included with an All-Access Pass

With Google updating its content standards and consumers embracing AI-powered search, it’s time to rethink “best practices” for optimizing SEO content and driving organic conversions.

In this advanced workshop, SEO expert Dale Bertrand reveals his SEO playbook for 2024 and beyond. He’ll cover modern SEO best practices, from targeting search intents instead of keywords to SEO content that encourages engagement and building authority with digital PR. You’ll learn how Google’s recent updates force marketers to abandon some previously high-performing content and make most technical SEO tactics obsolete. Dale will guide you through real-world content examples and case studies, then reveal actionable strategies to future-proof your SEO.

In this full-day workshop, you’ll learn how to:

• Ensure your SEO content adheres to Google’s elevated standards
• Abandon outdated technical SEO tactics
• Incorporate first-hand experience to increase organic visibility
• Publish video and data-driven content to generate engagement that Google loves
• Build relationships with influencers to improve your authority with search engines

What’s included:

• Five hours of in-person interaction with instructor Dale Bertrand
• Individual hands-on exercises, group activities, and peer discussion
• A comprehensive collection of in-class activities, templates, and most important takeaways

You should attend if you:

• Your job requires you to stay up-to-date on best practices for SEO and search
• You’d like to learn stories and strategies from workshop peers as well as the instructor
• You’re trying to make the case for new content creation tactics related to AI-powered search

This is a LIVE, in-person workshop and will not be recorded or streamed.