Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Product Marketing
Your subject matter experts (SMEs) are a critical resource when marketing to technical audiences. These scientists and engineers understand your products, your customers, and your technology better than anyone.
Unfortunately, working with SMEs is often frustrating. They miss deadlines, provide too much or too little feedback, and become fixated on fidgety details. They don’t understand your goals and think helping you is a distraction from their job.
Break out of this dynamic. Jesse Harris will showcase why marketing-SME relationships are so messy and provide practical steps to fix them based on real case studies.
In Jesse’s session, you’ll learn:
