Beyond the Prompts: Five Ways Technology Rewires Your Customers

AI isn’t just changing how we work—it’s fundamentally rewiring how your customers think, feel, trust, and make decisions. Drawing on the latest research in cognitive science, social psychology, and consumer behavior, Mark Schaefer will take you beyond the AI hype to explore five profound shifts already reshaping your audience: from the erosion of deep thinking and the rise of AI companionship to the collapse of shared truth and the reinvention of creativity. These aren’t distant trends; they’re happening now, and they carry urgent implications for how brands connect, communicate, and compete.

Mark Schaefer delivers a clear-eyed, research-grounded, and surprising look at what it means to market and lead in a world where the customer has been quietly and profoundly changed… forever.

In Mark’s session, you’ll learn:

• How AI has driven shifts in customer cognition, relationships, and decision-making, and the specific marketing implications of each so you can act on them immediately
• Why “the most human company wins” is not a slogan but a survival strategy, and what it practically means to lead with empathy, authenticity, and human connection in an AI-saturated market
• How to use a framework for building authority and trust in an era of AI-generated content overload, where reputation signals and authoritative brand content are becoming the new competitive advantage

Get your B2B Forum ticket now!