Bridging the Gap: Presenting Marketing Success to Leadership and Boards

Wondering how to effectively present marketing results to company leadership and board members in a way that resonates? Katie Roudabush will share the key to translating marketing successes into a language non-marketers understand, including choosing the right data points and crafting a compelling narrative for CEOs, CFOs, and board members.

Join Katie to discover how to set up systems to capture and connect critical data, and the importance of being upfront about challenges—paired with actionable plans to address them. Whether you are an existing marketing leader or aspiring to move into a new role, this is a chance to hone your persuasive skills and advocate for better work opportunities.

In this session, you’ll learn:

• The importance of translating your marketing metrics into a story that non-marketing professionals (i.e. CEO, CFO, board members) will understand
• How to find the right data points that highlight the impact your marketing is having on the overall business
• How to tell the full story of your marketing results that include success, failures, and what you plan to change going forward