Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Brand Awareness
B2B marketers often struggle to build a unified content system that moves beyond sporadic posting and drives measurable growth. Katie Brinkley will give you a tactical framework for connecting social media planning with purpose‑driven podcasting to create a repeatable content ecosystem.
Using real case studies from service brands that increased visibility and lead flow within 90 days, you’ll walk away with immediate, actionable planning models, measurement benchmarks, and content workflows you can implement Monday morning.
In Katie’s session, you’ll learn how to: