Build Brand Authority and Consistent Leads with a B2B Social Plus Podcast System

November 2 - 2:40pm to 3:25pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Branding & Brand Awareness


B2B marketers often struggle to build a unified content system that moves beyond sporadic posting and drives measurable growth. Katie Brinkley will give you a tactical framework for connecting social media planning with purpose‑driven podcasting to create a repeatable content ecosystem.

Using real case studies from service brands that increased visibility and lead flow within 90 days, you’ll walk away with immediate, actionable planning models, measurement benchmarks, and content workflows you can implement Monday morning.

In Katie’s session, you’ll learn how to:

  • Create a unified social and podcast content strategy that supports business goals
  • Structure your editorial calendar for increased reach and lead generation
  • Use measurement and storytelling to continuously optimize content performance

Get your B2B Forum ticket now!

Katie Brinkley headshot

Katie Brinkley

Author, Speaker, and Founder
Next Step Social & Podcasting

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