Built for Buy-In: The Fundamentals of Message Design

Getting your ideal audience to see your message as right for them—quickly—is critical, especially when there’s so much competition for time, attention, and resources. But what do you do when all the reasons your message is “right” aren’t right for those you’re talking to?

25-year message strategist and speaker Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest storytelling elements for your audience to identify with: the principles that provide common ground for even the most uncommon messages.

In this session, you’ll learn:

• Why challenging people’s beliefs is the enemy of action, and what to do instead
• How to clearly and quickly identify who is and isn’t an ideal fit for your message—and why—so you can focus your efforts where they’ll have the greatest effect
• A framework for simplifying your messages to their most important and irresistible elements, and building in buy-in from the beginning