Contagiously Exciting Copy: How to Stop Faking It and Start Feeling It

You’re not an idiot. You care about the way your brand makes people feel. And you’ve done everything right! You’ve studied the success stories, hired the fancy agencies, built the shiny new decks. But your copy is still falling flat—and your inspiration’s been stomped out harder than a campground hoedown.

Here’s the truth: if YOU’RE feeling “meh” about your copy, your audience will feel the same. That spark of excitement is still in there somewhere… but it’s buried under boring marketing formulas, content calendars, and perfectly useless brand voice PDFs.

Join copywriter and comedian Lianna Patch in this earnest, energetic, and slightly profane session to find your spark and light your brand on fire with a close-up look at how to clarify, share, and feel f*ing amazing about your messaging.

In this session, you’ll learn how to:

• Uncover (or rediscover) your truly contagious excitement for why you started or joined your business
• Avoid falling into the Adam Trap (where your enthusiasm gets the life sucked out of it by Blandspeak Vampires)
• Write unforgettable, on-brand copy that makes your team, customers, and collaborators care as much as you do