Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning
Within 12 days of the new presidential administration starting, the legal landscape felt like a whirlwind—executive orders flying, mass deportations underway, federal grants frozen, diversity initiatives eliminated, and new tariffs announced. Businesses have been struggling to focus while policies shift by the hour.
With legal whiplash at an all-time high, what actually matters for your business? What’s the smart move when laws change one day and courts block them the next? How can you plan ahead when the only certainty might be more change?
Take a deep breath. Let’s focus on today, what you can control, and how to do good work for your clients while planning for what’s expected ahead.
This session isn’t political—it’s practical. Ruth Carter will discuss the changes in the law that impact B2B marketers and how to stay informed without losing your sanity. And because so much can change before we meet in person, there will be plenty of time set aside for your most pressing business and IP law questions—so you’ll walk away with answers that matter.
In this session, you’ll learn:
