Do the Double: Visibility on Social and in Search

61% of B2B marketers prefer SEO for lead generation over other marketing activity, but optimization increases visibility within social media platforms as well as in search engines.

Is your organization missing out? Find out how to add another pre-sales interaction to your touchpoints list. You’ll leave this session understanding what social SEO is and the impact it could have for your brand.

In this session, you’ll learn:

• What social SEO is and how it works
• Real-world examples of how social SEO is benefitting other companies
• How to apply social SEO techniques, including platform-specific tips