Driving B2B Growth With AI: A Change Management Blueprint for Marketers

AI is transforming B2B marketing, but success starts with your team, strategy, and processes—not just the technology.

In this action-packed session, Katie Robbert will unveil the 5P Framework—a proven method to prepare your organization for AI-driven growth. You’ll discover practical, no-fluff techniques to align your team, overcome resistance to change, and build scalable processes that deliver measurable results. Leave equipped with actionable tools to lead your organization through AI adoption with confidence.

In this session, you’ll learn:

• How to put together an assessment tool to ensure your team and strategy are AI-ready
• What questions every B2B marketer must answer before adopting new technology
• Best practices to navigate change in your organization