Fix Your ABM Reporting: A Practical Guide to Measuring Impact

Struggling to prove the impact of your ABM efforts?

Kelsey White will break down exactly how to build a reporting framework that connects account engagement to real pipeline and revenue—so you can measure what actually matters. You’ll walk away with a clear, actionable approach to multi-touch, account-level attribution and the metrics you need to optimize performance immediately.

In Kelsey’s session, you’ll learn:

• How to implement multi-touch, account-level attribution to accurately measure ABM impact
• The core metrics that matter: coverage, pipeline influence, velocity, and engagement—and how to track them
• A practical framework for aligning marketing and sales on attribution, reporting, and campaign influence
  

Get your B2B Forum ticket now!