From AI Prompts to AI Agents: Stripe’s Playbook for Scaling Marketing Productivity

Modern marketing teams don’t need more AI experiments—you need a scalable operating model. In this advanced-level session, you’ll break down Stripe’s pragmatic, three-pillar AI playbook: enhance (automating core workflows), expand (unlocking previously impossible efforts), and empower (enabling marketers to build your own AI agents).

Seth Berman will show you how Stripe created an internal agentic workforce through hands-on workshops, technical champions, and secure system integrations. You’ll walk away with a repeatable framework to move beyond isolated AI use cases and drive real operational transformation.

In Seth’s session, you’ll learn how to:

• Structure AI adoption using the Enhance, Expand, Empower framework instead of one-off tools or prompts
• Use your marketing team to build secure, scalable AI agents that connect to core systems like CRM, content, and project tools
• Launch an internal enablement model (workshops, office hours, technical champions) that makes AI agent-building accessible to non-technical marketers

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