Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation
Soon, your buyers won’t be coming to your website anymore. AI agents are becoming your new buyers—researching, comparing, and recommending solutions on behalf of your audience.
This shift changes how you need to create, structure, and distribute content. Instead of writing primarily for search engines or even humans, organizations must build content ecosystems AI agents can index, understand, and surface at the right moment.
Brian Piper will show you how to create human-first, long-form content built around strategic pillars and modular components, and then use AI to efficiently repurpose it across formats and channels. You’ll also explore technical foundations like structured data and conversational optimization that help your content become the trusted supply chain for AI-driven discovery.
In Brian’s session, you’ll learn:
