From Complaints to Conversions: Turning Social Media Issues Into Revenue Opportunities

What if your next customer complaint could lead to a sale? Social media customer care is more than damage control—it’s a unique opportunity to turn moments of frustration into loyalty-building and revenue-driving interactions.

Brooke Sellas will help you explore how B2B brands like yours can leverage social care to uncover hidden sales opportunities and strengthen customer relationships.

In this session, you’ll learn:

• Proven techniques to de-escalate complaints and resolve issues publicly, showcasing empathy and professionalism
• How to identify subtle “buying signals” in social conversations and tactfully move customers through the sales funnel
• The keys to training social care teams to act as revenue-generating brand ambassadors while maintaining customer trust