From Experiments to Infrastructure: How Qualcomm Technologies Built an AI-First Marketing Org

Most marketing teams are stuck in gen AI pilot purgatory. You have a handful of pilots, some impressive demos, but no meaningful change in how work actually gets done. Brent Summers will share key insights into how Qualcomm Technologies made AI the infrastructure for their global marketing organization.

You’ll learn how the team picked a small set of core platforms, deployed over 20 AI agents into real workflows, and built a governance layer that made legal, IT, and security teams partners instead of blockers.

Brent will show you how to define use cases and map them to platform features while driving user adoption and maintaining retention. You’ll walk away with new skills and cultural norms you can implement immediately.

In Brent’s session, you’ll learn:

• What an AI-first marketing transformation actually looks like, including evolving roles, culture shifts, and measurement
• Why marketing has to move gen AI from pilot mode to part of infrastructure, or face duplicated tools, brand risk, and no credible ROI story for your c-suite
• How to map use cases to platform features with demonstrations spanning ABM, brand, and demand generation

Get your B2B Forum ticket now!