Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment
The most honest voice in your go-to-market strategy is the one marketing never hears. Sales hears the truth from customers every day. Marketing shapes content and campaigns that drive decisions. But the loop between the two is broken, and it’s costing you deals. Insights from the sales team rarely make it back into campaigns, and marketing reports in metrics sales can’t use.
A. Lee Judge will show you how to close the loop by inserting marketing into sales conversations, reporting in revenue language, and proving impact where decisions happen. Marketing is a vitamin, not a painkiller, and once you learn how to explain this, you’ll earn your seat at the revenue table.
In A. Lee’s session, you’ll learn how to:
