MarketingProfs B2B Forum 2023

IDEAL Content Optimization: A Data-Driven Path to Maximize Your Efforts

November 18 - 11:15am to 12:00pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Content Marketing


With so much content being created every day, how do you make the most of what you already have? Enter the IDEAL content optimization process: a practical, data-inspired, AI-enabled framework to identify, optimize, and reuse high-performing content.

Join Brian Piper to discover how to address content gaps, overcome roadblocks, and create meaningful new assets that resonate with your audience.

In this session, you’ll:

  • Learn the IDEAL process to identify, optimize, and reuse existing content effectively
  • Discover how to use data and AI to uncover content gaps and opportunities
  • Gain strategies for creating high-value content tailored to your audience’s needs
Brian Piper Headshot

Brian Piper

Director of Content Strategy & Assessment
University of Rochester

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