Is Love Blind? Crafting Content Relationships That Last

Whether you’re a fan of reality TV or just a devotee of standout B2B content marketing, Ahava Leibtag will be merging pop culture savvy with content marketing expertise. Using the plot twists and turns of Love Is Blind (seriously), Ahava will reveal how to rethink the linear buying strategy we’ve all been taught is real, and find true love with a different approach.

Ahava will show you how to create content that resonates with decision-makers and influencers based on their decision-making process, ensuring your brand’s voice cuts through the noise in a competitive B2B landscape. From sparking initial interest to securing long-term partnerships, Ahava will guide you in answering the ultimate question: Is love blind in B2B marketing?

In this session, you’ll learn about:

• Deep engagement. Discover how to create content that resonates with buyers, addressing their specific needs and challenges
• Effective calls. Learn to craft calls to action that inspire genuine stakeholder commitment and lead to valuable business relationships
• Sustained loyalty. Develop strategies to nurture ongoing trust and loyalty in complex B2B sales cycles