Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement, Attribution, & ROI, Revenue Operations
Not all funnel metrics are created equally. Measuring the funnel is a common topic in B2B, but we’re often using fundamentally different methodologies—cohort-based versus snapshot approaches—that yield conflicting insights. Some methods reveal critical business patterns; others promote flawed math that leads to meaningless conclusions.
Tish Milsap will show you how to cut through the confusion, examining the strengths and limitations of each measurement technique. You’ll learn which approaches deliver actionable intelligence, how to avoid common analytical pitfalls, and what infrastructure requirements are necessary to extract genuine value from your funnel data.
In Tish’s session, you’ll learn:
