Marketing Forward: How the Next Era of B2B Marketing Moves Beyond Attention Into Intimacy, Intelligence, and Impact

B2B marketing is stuck in an arms race of more content, more channels, and more noise—and in a time when attention is harder than ever to earn. This session tackles the core problem: why scale, speed, and reach no longer translate into influence or impact.

Mitch Joel will show how leading organizations are shifting from The Attention Economy to The Intimacy Economy. Beyond just “grid zero” and “community,” how brands can use AI to communicate with relevance, context, and trust at scale while making messaging feel deeply personal and unique to the receiver. Drawing on real-world examples from enterprise, media, and unique brand stories, Mitch will share his P.A.C.E. framework to help teams make smarter decisions, design adaptive marketing systems, and create value that compounds rather than disappears.

In Mitch’s session, you’ll learn how to:

• Move beyond content volume and channel sprawl by designing marketing systems that prioritize relevance, trust, and decision clarity over reach and speed
• Use generative AI to deliver one-to-x communication that feels personal, contextual, and human without sacrificing brand consistency or scale
• Apply the P.A.C.E. framework to make smarter marketing decisions, align teams, and build strategies that compound long-term value instead of chasing short-term attention
  

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