Marketing Planning and Strategy: Making the Most of Your 2026 Budget

Date: November 17, 2025
Time: 9:00am–3:30pm ET, 90-minute lunch break
Price: Included with an All-Access Pass

With tighter budgets, higher expectations, and an increasing demand to prove marketing ROI, how can you ensure your 2026 budget delivers maximum impact? Strategic planning is essential to stay agile in an ever-changing landscape. This full-day, hands-on workshop will provide the frameworks, tools, and strategies to optimize your budget, align marketing initiatives with business goals, and gain executive buy-in.

Led by B2B marketing expert and author Pam Didner, this session goes beyond theory with actionable templates, real-world examples, and interactive exercises. You’ll learn how to conduct research, gather insights, and build a budget plan that prioritizes high-impact initiatives. Discover how to balance short-term wins with long-term growth, measure success effectively, and confidently justify your budget decisions to key stakeholders.

Whether you’re dealing with budget constraints, shifting priorities, or the challenge of proving marketing’s value, this workshop will equip you with the insights and confidence to create a data-driven plan that drives results. Let’s turn budget challenges into strategic opportunities and ensure every dollar works smarter in 2026.

In this full-day workshop, you’ll learn how to:

• Structure your 2026 marketing plan for maximum impact
• Approach for budget allocation and resource prioritization
• Align marketing efforts with sales and business objectives
• Measure and communicate marketing ROI
• Adapt and pivot your strategy in response to market changes

What’s included:

• Five hours of in-person interaction and Q&A with instructor Pam Didner
• Individual hands-on exercises and peer discussions
• Actionable templates and examples

You should attend if you:

• Lead or manage marketing strategy, planning, or budgeting within your company
• Are responsible for allocating marketing resources and proving ROI to leadership
• Want to refine your strategic approach to budgeting and campaign planning
• Prefer learning through real-world examples and peer discussions
• Need a clear, practical framework to create a more budget-centric and ROI-driven marketing plan for 2026

This is a LIVE, in-person workshop and will not be recorded or streamed.