Marketing Reporting Made Easy: Creating Accurate Marketing Reports in Half of the Time

With the rise of AI tools in marketing, many of us are asking how AI can make our marketing work more efficient and provide deeper insights into our data. Janet Driscoll Miller will demonstrate how you can streamline your marketing reports using automation and AI tools, freeing up more time for deeper analysis.

Janet will cover both free and paid automation tools that integrate with popular marketing platforms, including GA4, marketing automation tools, and CRM tools. You’ll also explore free and paid AI tools that can streamline data and provide insights—both cursory and in-depth—and review the accuracy and analysis capabilities of these tools.

In this session, you’ll learn how to:

• Pull marketing data from multiple sources into a single source of truth (SSOT)
• Create marketing reports using free and paid automation tools
• Implement AI tools to streamline accurate analysis