Performance Copywriting: How to Combine Storytelling, Testing, and Data to Deliver Results in Any Marketing Channel

Join Mariah Bliss to explore the emerging field of performance copywriting—highlighting how it combines the art of persuasive storytelling with the science of testing, analytics, and channel optimization.

Mariah will show you how to apply performance copywriting best practices to improve channel performance while avoiding common pitfalls, as well as how to communicate results to business stakeholders.

In this session, you’ll learn:

• What on-page copy has the biggest performance impact—and where you should focus your copywriting energy
• How to build the perfect performance copywriting test plan and insights library (template included)
• The rule of 3—how to validate your copy tests so you won’t ever be surprised by results