Punching Above Your Weight: Having an Impact With a Lean (Solo?) Marketing Team

Being the sole marketer at a start-up or small company isn’t glamorous. Budgets are scarce, you’re expected to understand everything from SEO to event production to product/market fit, and “plans” must be created with little data to inform your decisions.

It’s daunting.

It’s also thrilling.

With little bureaucracy to slow you down, your efforts could result in the most profound impact you may ever experience in your professional life. Angela Sarno will help you focus on the joy of embracing scarcity and the satisfaction that comes from building a marketing function from scratch.

In this session, you’ll learn:

• The key internal relationship you need to ignite top-of-funnel growth
• How to build a blueprint for placing your marketing “bets”
• When to shift your planning horizon from monthly to quarterly to annually