Real-Life Case Study: How a 25-Person Marketing Team Became a 45-Member Human-AI Powerhouse

Wondering how to turn AI into your new favorite colleague(s)? Learn how one marketing team transformed by adding 20 AI teammates to support their 25-person team, achieving dramatic results in just six months.

Join Liza Adams for a practical case study that shows exactly how they built and deployed custom GPTs across marketing functions, from pitch deck creation to campaign optimization. You’ll leave with templates for building your own AI teammates, tracking systems for managing your AI toolkit, and a practical framework for transforming your marketing team.

Through live demonstrations and real examples in this session, you’ll learn:

• How to build custom GPTs that serve as specialized marketing teammates
• Practical ways to evolve team roles from AI users to AI builders and guides
• Real impact metrics from successful human-AI collaboration