ROI, Measurement, and Analytics

Date: November 17, 2025
Time: 9:00am–3:30pm ET, 90-minute lunch break
Price: Included with an All-Access Pass

How is your marketing performing, and how can you improve? Those are the key questions every marketer should be asking every day. To answer these questions, your team needs to have a strategic ability to measure and understand your marketing. Yet many marketers continue to struggle with measurement and connecting the dots between their marketing metrics and ROI for the business as a whole. In fact, “measuring the results of content effort” was the second-most cited marketing challenge in this year’s report from Content Marketing Institute and MarketingProfs.

To measure more effectively, you need to understand what to measure throughout your customer journey, how to measure (directly or indirectly) the impact of your marketing on your business goals, and how to build a testing framework against your goals, so you can optimize your marketing efforts and gain insights. Learn how to build your marketing data strategy, from measurement to ROI.

In this full-day workshop, you’ll learn how to:

• Develop a marketing data strategy to rally your organization around
• Map out your marketing metrics along the customer journey
• Implement measurement touchpoints consistently throughout the customer journey
• Build a testing framework to gain insights and iterate

What’s included:

• Five hours of in-person interaction with instructor Zontee Hou
• Individual hands-on exercises, group activities, and peer discussion
• A comprehensive collection of in-class activities, templates, and most important takeaways

You should attend if you:

• Are a marketing leader who wants to improve your team’s impact and performance
• Want to become a more data-driven marketer
• Struggle with showcasing the impact of your marketing efforts
• Learn from doing, and want to benefit from discussion with your peers

This is a LIVE, in-person workshop and will not be recorded or streamed.