Stealing Isn’t a (Marketing) Crime: The B2C Playbook That Will Revive Your B2B Campaigns

B2B marketers often default to safe, traditional strategies, but that approach won’t drive growth in a crowded, competitive landscape.

Jaclyn Freedman will explore how you can adapt bold, creative B2C marketing tactics to grow your B2B audience, generate leads, and enable sales to close deals faster. Through case studies, you’ll uncover the secret to blending creativity with data-driven strategies to drive engagement and conversions. You’ll walk away with actionable insights—including a playbook—and the courage to push boundaries in your marketing strategy.

In this session, you’ll learn:

• How social listening, influencer marketing, and customer-first campaigns can work together to grow your B2B pipeline
• How to align content marketing, product marketing, and branding strategies to generate leads and enable sales teams to close deals faster
• A playbook for blending bold, B2C-inspired tactics with data-driven insights to grow your audience, generate business, and stand out in a competitive landscape