Date: October 26
Time: 11:00am-4:00pm ET
Total Length: Approximately 4 hours of content + breaks = 5 hours
Price: $395 or $300 as add-on to B2B Forum pass (only 50 seats available).
As a marketer, you’re constantly being asked to develop compelling content that engages prospects and customers. And it’s no easy task in today’s distracted world.
But there is a way to make your job easier while also enduring your customers and prospects.
At MarketingProfs we believe, and have proven, that storytelling is the foundation successful marketing. But, not all of us were gifted with the ease of storytelling. Luckily, it’s something you can learn!
Join us for this live, half-day workshop where we’ll explore multiple storytelling techniques and frameworks so you can forever banish features/benefits selling and become a superstar storyteller for your organization.
Three powerful storytelling frameworks to help develop your company’s narrative and story arc: The Narrative Wheel, The This American Life Method, and The Monomyth Method (The Hero’s Journey)
How to develop department-specific content to address your specific customer objections
To identify which frameworks and messaging are best for different stages of the buyer’s journey (i.e., brand awareness, qualified sales leads, internal and external advocacy)
How to take common objections and weave them into a story