MarketingProfs B2B Forum 2021

Storytelling

Date: October 26
Time: 11:00am-4:00pm ET
Total Length: Approximately 4 hours of content + breaks = 5 hours
Where: Zoom
Price: $395 or $300 as add-on to B2B Forum pass (only 50 seats available).

Register here or if you’ve already registered for the conference, contact events@marketingprofs.com to add a workshop(s) to your registration.

Overview

As a marketer, you’re constantly being asked to develop compelling content that engages prospects and customers. And it’s no easy task in today’s distracted world.

But there is a way to make your job easier while also enduring your customers and prospects.

At MarketingProfs we believe, and have proven, that storytelling is the foundation successful marketing. But, not all of us were gifted with the ease of storytelling. Luckily, it’s something you can learn!

Join us for this live, half-day workshop where we’ll explore multiple storytelling techniques and frameworks so you can forever banish features/benefits selling and become a superstar storyteller for your organization.

You’ll learn:

  • Three powerful storytelling frameworks to help develop your company’s narrative and story arc: The Narrative Wheel, The This American Life Method, and The Monomyth Method (The Hero’s Journey)

  • How to develop department-specific content to address your specific customer objections

  • To identify which frameworks and messaging are best for different stages of the buyer’s journey (i.e., brand awareness, qualified sales leads, internal and external advocacy)

  • How to take common objections and weave them into a story

What’s Included

  • 4 hour live, interactive workshop
  • Downloadable PDF workbook
  • Related supplemental online coursework available prior to and for up to 60 days after workshop
  • MarketingProfs Certification upon completion of workshop and supplemental coursework

Speaker

Bobby Lehew

Chief Content Officer
commonsku

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MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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