The Agentic Shift: Building the Digital Crew That Saves Your Revenue Team From Burnout

Your marketing team isn’t lacking AI tools—they’re weighed down by admin drag. While many AI sessions focus on what generative AI can write, this session explores what agentic AI can actually do.

Drawing on exclusive interviews with more than 25 revenue leaders, Mike Allton introduces the Digital Crew framework: a practical strategy designed to offload up to 70% of non-revenue tasks to autonomous agents.

Mike will take you beyond overwhelming lists of tools. You’ll walk away with three essential blueprints for the AI agents every revenue team should consider implementing today.

In Mike’s session, you’ll learn how to build:

• The Scout (Pipeline Agent): A step-by-step workflow to automate lead research, qualification, and scoring before a human ever opens LinkedIn, helping teams focus on the most promising opportunities
• The Scribe (Admin Agent): A governance-safe approach to eliminating CRM bottlenecks, reducing manual data entry, and reclaiming more than 10 hours per week for higher-value work
• The Strategist (Data Agent): A practical framework for moving from shadow AI chaos to a sanctioned, scalable system where AI manages reporting and insights while humans focus on strategy and decision-making

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