The Conversion Blueprint: Crafting a Marketing Plan That Drives Real Revenue

Join Stephanie Ristow to learn about about the most challenging (and internally tumultuous) phase of a prospect lifecycle for a marketer: turning marketing qualified leads into valid sales opportunities.

Stephanie will walk you through how to evaluate where your leads are in the funnel, what milestones make sense for your business, and how to create a plan that maps to pushing leads through those milestones.

In this session you’ll learn how to:

• Develop a program set that accurately identifies sales-ready leads
• Operationalize processes that transition leads to sales at the right time
• Measure your programs to optimize for success (and identify leaky spots in the funnel)