The Full GTM Puzzle: How Growth Marketing Expands Beyond Demand Generation

In today’s B2B landscape, the distinction between growth marketing and demand generation is often misunderstood, leading many to limit their potential reach. This session will clear up these common misconceptions, emphasizing how growth marketing encompasses far more than generating immediate demand.

Sabina Iyengar will introduce you to the Grow-Tailor-Mature™ framework—a strategic approach designed to drive long-term growth through tailored initiatives at each stage. You’ll leave with a deeper understanding of the mindset shift needed to build a successful growth marketing strategy—one that nurtures prospects, fosters brand loyalty, and scales your success.

In this session, you’ll learn how to:

• Understand the key differences between growth marketing and demand generation, and why both are essential but distinct
• Use the Grow-Tailor-Mature™ framework to help you build a strategic and adaptable growth marketing plan
• Discover the mindset shift required to adopt a true growth marketing strategy, focusing on long-term growth over immediate wins