MarketingProfs B2B Forum 2023

The Future of Email in 2026, Unfiltered: Email After Hours Live Podcast, Presented by Litmus

November 18 - 2:00pm to 2:30pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Email Marketing


Join Danielle Gallant and Guy Hanson for their first live edition of Email After Hours: the hit podcast followed by 20k marketers worldwide. They’ll have a candid conversation about the future of email in 2026, backed by stats from the latest email benchmark reports.

Topics will include the biggest challenges (and opportunities) email marketers currently face, including why email deliverability continues getting harder (especially for B2B marketers), top tips for driving engagement in overcrowded inboxes, and which KPIs truly matter for marketing success. This session will help you rethink your email strategy so you can stroll into 2026 ahead of the curve.

In this session, you’ll learn:

  • What new bulk sender requirements mean for email deliverability in 2026
  • The most effective tactics for getting your marketing emails opened
  • Which key metrics to focus on as opens and clicks become less reliable
Guy Hanson Headshot

Guy Hanson

VP of Customer Engagement
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Danielle Gallant Headshot

Danielle Gallant

Senior Email Strategist
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Gold

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Cvent
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Litmus
Momentive
Onalytica

Partners

American Marketing Association
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