Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation, Writing
B2B content sure sounds the same lately, doesn’t it? Scroll your LinkedIn feed, your inbox, or your competitors’ blogs (you know the ones), and you’ll likely tune out within minutes. And so do your buyers.
This is where the lost art of writing comes in. While most companies focus on producing more faster and cheaper, the brands winning attention are using the craft of writing. They’re showing empathy and experience in every piece they publish, and buyers can feel the difference.
Donna Mostrom will walk you through the writing decisions that matter to your content strategy. Not periods and parentheticals (or bullied em dashes), but how word choice, tone, and point of view define your brand’s unique voice. You’ll break down B2B examples where these decisions went right and where they went wrong. And you’ll leave with a decision framework for the questions every content leader is sitting with right now: what to write yourself, what to automate, and how to tell the difference before it shows up in your pipeline.
In Donna’s session, you’ll learn how to:
