Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Data/Analytics
Search and digital performance are changing faster than our traditional measurement frameworks. With the rise of Google’s AI Overviews and other generative search engines ushering in more zero-click experiences, traditional metrics are losing their meaning. At the same time, privacy restrictions, bot traffic, and fragmented analytics mean marketers are often working with incomplete, messy, or misleading data while still expected to make confident, data-driven decisions.
Jesse Ringer, founder of Method + Metric, will equip marketers and business leaders with practical frameworks to rethink visibility, redefine success, and make smart decisions.
In Jesse’s session, you’ll learn how to:
