The Shared Mindset of Iconic Brands

What’s the difference between brands that simply survive and those that truly transcend? It’s not the product, the tech stack, or the latest growth hack—it’s a mindset.

3x founder and 20-year B2B brand-builder Lindsay Tjepkema will share the mindset of the world’s most legendary B2B brands, and her proven method that will help you transcend, too.

In this session, you’ll learn:

• How iconic brands like Salesforce, Apple, and HubSpot break barriers and build bridges—not by following others’ playbooks but by creating their own
• How to use the five pillars of Lindsay’s B.R.A.V.E. mindset—Brand, Relationships, Audacity, Values, and Energy—to approach every challenge and opportunity like a legend
• A new perspective and a practical rubric for evaluating decisions, as well as the inspiration to fuel your brand’s growth with audacity, creativity, and human connection