Welcoming Our Robot Collaborators: AI and Creativity in Content Marketing

Artificial intelligence is often seen as a threat to human creativity. But what if we could leverage it to build deeper, more meaningful connections with our audience?

Tess Needham will explore how to integrate AI into your content marketing, emphasizing the importance of human creativity and how AI can enhance—rather than replace—your creative efforts.

In this session, you’ll learn:

• How AI fits into content marketing
• The value of creativity we should appreciate as being uniquely human
• When not to use generative AI for marketing content
• How to overcome AI skepticism and get the most out of it