Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing, Content Operations
Even the most experienced B2B teams sometimes find themselves staring at a content calendar that looks full but feels empty. You’re generating more content than ever, and your tech stack is so packed with tools, it’s about to topple. But all that content is still falling flat, and AI “help” feels more generic than generative.
Join Melanie Deziel to explore how more structured brainstorms can help you embrace content innovation without breaking the bank or burning yourself out. You’ll discover a repeatable system for generating original content ideas on demand so your pipeline of ideas can be as strong as your publishing schedule.
In Melanie’s session, you’ll learn how to:
